Useful practical advice that is not only applicable to scientists and engineers.
Melissa Marshall has a message for scientists and engineers: Contrary to popular belief, the general public is interested in your work and does want to hear the details of your research. The trick is that you must communicate your ideas clearly, because they will start snoring in their seats if you assault them with a slew of jargon and details they’re not prepared to understand.
See, Marshall is a communications teacher. And as she explains in this talk from TEDGlobal 2012 University, she was asked several years ago to teach a communications class for engineering students. The experience highlighted for her that the ability to speak clearly does not come part and parcel with the ability to do great technical work.
“Our scientists and engineers are the ones tackling our grandest challenges from energy, to environment, to healthcare, among others. But if we don’t know about it and understand…
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